The Fine Print

Thanks for visiting our website! This Privacy Policy describes what information we collect and how it’s used and shared. If you don’t agree with the terms of this Privacy Policy, you may not access or use the Services. If you have any comments or questions about this Privacy Policy, feel free to contact us via the details on our Enquire page.

Core Principles

When it comes to your personal information we believe in transparency, not surprises. So before we get into the details, we want to share with you a few of our core privacy principles. First, we don’t sell your personal information to anyone. It’s just not the type of business we’re in. Second, we don’t ask for your personal information unless we need it to provide or improve the Services for you. Third, we don’t share your personal information unless you’ve specifically allowed it, or for the very limited purposes described below. Finally, we appreciate that when you use our Services, you trust us with your information, and we take that responsibility very seriously. This Privacy Policy holds us accountable for protecting your rights and your privacy.


When you use our Services, we collect the following information, and use it only as described below:

Form/Email Information. 

This may include your name, address, email address and phone number (and some other information). We use this information in the ways you would expect, such as to set up an Account or contact you.

Third Party Account Information.

If you use Third Party Services, such as social media or photo-sharing services, you may provide us with your Third Party Services account information, such as your username (note that we don’t store any passwords you use to access Third Party Services). We transmit, and may store, such account information, only as needed to provide the Services, and only in accordance with the terms and policies of the Third Party Services.

Payment Information.

When/If you initially provide or update your payment information, we transmit it via an encrypted connection to our Payment Processor. We don’t store your payment information, other than your postcode and country, which we require for billing and to comply with tax and other government regulations.

Communications With Us.

When you send us emails or other communications, such as customer support inquiries, we maintain those communications and their contents so that we can resolve your inquiries or otherwise assist you.

Files You Provide Us.

When you use our Services, we store, process and transmit your User Content (such as your photos) and information related to your User Content (such as location tags in photos). We process and store such files and information in order to provide the Services.

Usage Information. 

This includes information about your activity on and interaction with the Services, such as your IP address, your device or browser type, the webpage you visited before coming to our sites and identifiers associated with your devices. This information enables us to analyse how the Services are being accessed and used, and to track performance of the Services.

Location Information.

Your devices (depending on your settings) may transmit location information to the Services. We use this information to customise, improve and protect the Services. For example, we may use your location information to determine local language preferences, or to geotag a post.

Cookies & Other Technologies. 

We may use these technologies to do things such as remember your preferences, keep you safe and improve and promote our Services.


When you use the Services, we may share your information only as described below:

1. Third Parties You Authorise. 

You can give third parties access to your and your End Users’ information on the Services. For example, you may wish to integrate with a third party newsletter service that requires access to the email address we collect from you, in order for that newsletter service to send emails to and at your direction. Just remember that such third party’s use of this information will be governed by the terms and privacy policies of the third party.

2. Following The Law. 

We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to comply with the law, protect our rights or prevent fraud or abuse. When we receive law enforcement or national security requests for information, we strongly believe in privacy and transparency. We scrutinise such requests carefully and challenge vague, overbroad or otherwise unlawful requests. And when legally permitted, we provide our users with notice that their information is being requested. This notice is provided so that you have the opportunity to challenge such requests.

3. Others Working For Us.

We may use certain trusted third parties to help us provide, improve, promote and protect our Services. For example, we may use third parties to help us provide customer support, or assist with data storage. These third parties may access, process or store your information to perform tasks only for the purposes we’ve authorised, and we require them to provide at least the same level of protection for your information as described in this Privacy Policy. We also may share with third parties aggregated or anonymised information that does not directly identify you.

4. Protection.

While no service is completely secure, we are dedicated to keeping your information safe. Our Partners employ security measures such as using firewalls to protect against intruders, building redundancies throughout the network (so that if one server goes down, another can cover for it) and testing for and protecting against network vulnerabilities. Payment information is transmitted using HTTPS encryption, and we maintain a PCI DSS certification.

5. Retention.

We’ll retain your personal information for as long as we need it to provide you with our Services. You can ask for your personal information to be deleted at any time by contacting us. Please note that there may be latency in deleting your personal information from our servers and backup storage, and we may retain your personal information in order to comply with the law, protect our rights, resolve disputes or enforce our agreements.

Inquiries or Disputes.

If you have questions or issues you believe to be within the scope of our Privacy Shield certification, please contact us directly first using the details on our contact page and we’ll respond as soon as we are able to.


We may modify this Privacy Policy from time to time, and will post the most current version on our site. If a modification meaningfully reduces your rights, we may notify you in person (but it’s unlikely! you would be better off just re-visiting our website to read of any such alterations).